What are the Use Cases of Metaverse and Virtual World

Applications and Benefits

Isabella Chloe
4 min readSep 12, 2022
image by Author through canva

Metaverse use cases in various Industries

As mentioned above, Metaverse is a broad concept. Metaverse applications are followed in every key area including education, gaming, tourism, healthcare, etc. More than 40% of the AR and VR trends are already based on the Metaverse approach.

So how about we take a look at some of the essential Metaverse examples and use cases applicable to different sectors:

1. Gaming

The gaming industry is said to be one of the core and primary investors of Metaverse technology. This technology allows players to interact with other participants within a single interoperable environment.

  • A fully-fledged social environment where every user stays connected. This distinguished Metaverse games from other VR games.
  • Metaverse application games also offer the ability to play and earn cryptocurrency so the economic criteria are also satisfied.
  • Metaverse architecture is compatible with in-game NFT assets where permanent ownership is specified.
  • Metaverse provides a mixed reality experience where the players can smoothly switch between various formats of communication within the virtual world.

2. Travel and Tourism

Virtual tourism is one of the most forward-looking use cases of Metaverse. Here, the technology lets you travel in a virtual environment which is a bonus point for users who cannot travel long distances. Experts claim that the Metaverse creation of immersive digital experiences with AR and VR is the biggest breakthrough in the travel industry.

With the 360° virtual tour, you can not only watch the location recorded but also be present digitally in the desired location with realistic effects.

A very popular instance is Thomas Cook launching the Virtual Reality Holiday “Try before you Fly” which helps potential tourists to visit their desired destinations virtually.

3. Education and Learning

The education and learning potential of the Metaverse is as promising as its other applications. VR combined with the effects of Metaverse has brought the learning experience to a qualitatively new level. Students can now watch live experiments with more intensive and high-quality knowledge resources.

Metaverse also eliminates language barriers by allowing students from various countries to gain insights from a single digital space without social and linguistic complications.

4. Remote working

The massive shift in the traditional business model is brought about by the Metaverse. Many enterprises are already working under the Metaverse virtual business architecture. These virtual office enterprises include Nike, Intel, YouTube, and McDonald's along with emerging startups like Gravity Sketch and Upland.

Another Metaverse use case in remote working is VR training where the employees can be trained using a simulated experience. VR training is one of the primary Metaverse benefits that fuses corporate training with experiential training where the company workforce has access to videos, manuals, audio, and various digital environments.

Other than training, remote working in virtual space, communication and collaboration of the workforce using VR devices, and remote meetings using 3D avatars are some of the most popular trends in the digital working space.

5. Real estate

One of the core features of Metaverse is its ability to offer the client an ultimate virtual reality experience. It’s no surprise that a market niche of real estate can be profitable with Metaverse.

With Metaverse property tour options, the realtors do not have to travel to the site, the clients do not need to waste time traveling to dozens of properties. In fact, prospective buyers can take a Metaverse real estate tour and explore all possible options in real time.

Moreover, the virtual tour in Metaverse can be adapted to the client’s scale, taste and design. The real-estate sector is also looking forward to investing in Metaverse app development specifically designed for the realtor’s needs and requirements.

6. Healthcare

Metaverse use cases in healthcare and have opened new channels for delivering treatments at low costs with improved outcomes.

Therapy is another Metaverse application where the patients can transport themselves to a relaxed digital environment in case of panic and anxiety.

7. Banking and Finance

Metaverse use cases in banking are underrated yet flourishing and taking new heights. The banking metaverse gives a 360-degree overview of physical banks from any location. Even if you don’t have a VR headset, you can still access Metaverse banking through your laptop or mobile device.

Metaverse is also the biggest advantage to banking from the perspective of Blockchain, NFT marketplace development, and other Defi cryptocurrency assets.

Experts claim that Metaverse banking is a step above net banking where the customers can avail of the same services with a more personalized experience and data visualization.

8. Social media and entertainment

Metaverse for social media is a long-running concept that has radically transformed online entertainment for audiences. Users have now started communicating using digital avatars and virtual clones.

In another instance, Facebook has already changed its name to Meta which is an obvious sign of heavy business opportunities in the digital media space.

Similarly, Metaverse applications are implemented in the fashion and eCommerce industry, sports industry, and hopefully soon in Manufacturing IoT and supply chain industry.

How Metaverse benefits the businesses:

Metaverse benefits businesses in more ways than one. It is understood that every business will leverage Metaverse applications according to the business model and user-specific needs. As per the recent survey of March 2022, more than 17% of the global IT enterprises have invested in the Metaverse. Meanwhile, other industry sectors such as Education, Finance, Healthcare, and Marketing are rolling to work with Metaverse between 9–12%.

Metaverse is a broad concept. Metaverse applications are followed in every key area.

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